PRH snaps up Ehrlin's picture book

PRH snaps up Ehrlin's picture book

Penguin Random House Children’s has acquired the bestselling self-published title The Rabbit Who Wants to Fall Asleep after the title shot to number two in the charts last week following extensive media coverage.

Random House in the US and Penguin Random House Children’s UK jointly acquired the picture book, by Swedish psychologist Carl-Johan Forssén Ehrlin, which encourages children to fall asleep.  
 
The acquisition was announced by Francesca Dow, managing director of Penguin Random House Children’s UK and Barbara Marcus, president and publisher of Random House Children’s Books US, who obtained World English rights from Julia Angelin of the Stockholm-based Salomonsson Agency, which began representing Ehrlin just last week.

The publisher declined to say what figure the rights were bought for.

The new Penguin Random House print editions will go on sale on Friday 2nd October, with the e-book editions available on 8th September. The title will be available at physical and online retailers nationwide across the UK, US, Canada, Australia, New Zealand, India, and South Africa. The self-published version of the book will be taken off Amazon by the end of the day (2nd September) and replaced with a pre-order option for the PRH-published version of the book.
 
The Penguin Random House editions will have a fresh cover design newly updated from the self-published edition.
 
Two additional stand-alone books written by Carl-Johan Forssén Ehrlin also have been acquired by the publishers, with further information on these to be released at a later date.
 
The Rabbit Who Wants to Fall Asleep reached the Number Two spot on the UK book chart last week after receiving widespread media attention in August. Created on Amazon’s self-publishing platform CreateSpace, it is the first book produced on Amazon’s CreateSpace platform to make the Official UK Top 50.
 
The book uses carefully researched techniques such as frequent intentional yawning by the reader and emboldened phrases which must be emphasised, to help send children to sleep.
 
It has had an r.r.p of £12 for 26 pages, but PRH will sell the paperback for £7.99.
 
Dow said: “We’re thrilled to be publishing The Rabbit Who Wants to Fall Asleep—a phenomenon that’s grabbing people’s attention all around the world. We are excited now to be bringing this book to an even bigger audience here in the UK and internationally. As a publisher we want to publish books that speak to people and have the power to support them. This book is very clearly doing that.”
 
Marcus added: “We are so pleased to expand the availability and potential readership of Ehrlin’s captivating book in North America, and in the UK., together with our colleagues. We know there is a vast audience of eager parents that will both respond to and benefit from, The Rabbit Who Wants to Fall Asleep.”
 
Penguin Random House Children’s UK. will also simultaneously publish a UK-originated audiobook digital download, with both male and female narrations, available on 2nd October. An audio CD including both narrations will be available in the UK on 22nd October.
 
Penguin Random House Grupo Editorial and Verlasgruppe Random House will publish Spanish- and German- language editions.