Penguin Random House (PRH) Children’s has struck a three-year publishing with Arklu, the creator of the “realistic” Lottie Dolls.
The dolls, launched four years ago, were created as an antidote to dolls like Barbie that promote an unrealistic idea of what girls should be. Lottie and her friend Finn are modelled on the dimensions of real children and are shown doing a variety of different activities, including horse riding and fossil hunting.
Leanne Gill, publisher of licensed properties at Penguin Random House Children’s, who acquired the publishing deal with the brand, said: "We are delighted to be the publishing partner for Lottie Dolls. At Penguin Children's, we, of course, share Lottie's love of reading, but also her passion for inspiring exploration, creativity and individuality and a desire to promote positive role models for children. We can't wait to bring Lottie to a wider audience through our fiction and activity books."
The first two titles – a young fiction title and a sticker dolly book about stargazing and space - will launch in May 2017. Two further titles will the follow in September 2017.