Penguin Random House Children’s has hired Thomas Merrington, formerly of Silvergate Media, to the newly created role of Peter Rabbit brand manager and head of product development for the Penguin Ventures portfolio.
Merrington, who will take on the role in January, will manage the Peter Rabbit brand and the Beatrix Potter franchise, as well as look after brands such as The Snowman, Vintage Ladybird, Flower Fairies and Spot. He will work alongside Ronnie Fairweather, creative director of Penguin Ventures.
Susan Bolsover, head of licensing and consumer products for Penguin Ventures, said: “We are delighted to be welcoming Thomas to the growing Penguin Ventures team in 2016. In his new role as Peter Rabbit brand manager he joins us during an important year as we celebrate the 150th anniversary of Beatrix Potter.
“As well as his work on Peter Rabbit, Thomas will also be overseeing product development across our portfolio working with our licensees and agents as we continue to grow our brands beyond the book.”