PRH backs digital innovation competition

PRH backs digital innovation competition

Penguin Random House is taking part in a business competition that challenges small companies to analyse how their digital content is consumed.

Nine small companies can win a share of a £225,000 prize as part of the Digital Innovation Contest: Cross Sector Exploration, which has been set up by IC Tomorrow, a programme established by the UK's innovation agency, the Technology Strategy Board.

The contest invites entrants to find creative solutions for digital strategies across three themes; retail, events and analytics.

Each of the challenges has been set by a company, with Penguin Random House creating a challenge that asks the entrants to use analytics to understand how the publisher's e-book content is being consumed.

Dan Franklin, digital publisher at Random House, said: "With the growth of the e-book market there is now the opportunity to understand how readers are consuming titles in a way that was largely invisible to us before. We’re building on the knowledge we've developed about this, and we’re keen to get even smarter data on the way e-books are being read. So we look forward to seeing the responses to our reading analytics challenge.”

Other companies setting challenges include Argos, Proctor & Gamble, BFI and SYCO Entertainment.

Matt Sansam, programme manager at IC Tomorrow, said: “This competition is an exciting opportunity for start-ups looking to see their ideas come to life. Our main objective is to pair today’s burgeoning tech-talent with established businesses and organisations so they can share insights on adapting to, and making the most of, a continuously developing digital economy.”