PRH and HC win BMS awards

PRH and HC win BMS awards

Penguin Random House’s “extraordinary” campaigns to launch Harper Lee’s Go Set a Watchman and Terry Pratchett’s final book, The Shepherd’s Crown, have been honoured at the Book Marketing Society’s Best Marketing Awards for the summer season. HarperCollins was also awarded prizes for the campaigns for Scrabble Week and A Modern Way to Cook by Anna Jones.

The winners for the summer season, which encompasses campaigns run between May and August 2015, were announced at the BMS meeting at PRH’s offices last night (28th October).

PRH's Jen Doyle, Chloe Healy, Natalia Cacciatore and Amber Bennett-Ford’s “extraordinary” campaign to launch Lee’s Go Set a Watchman, which culminated in 13 midnight opening events in Waterstones and a Harper Lee festival in Waterstones Piccadilly won the prize for the adult category. Jen Doyle and Sarah Ridley at Cornerstone’s “speedy and spectacular” campaign to launch E L James' Grey resulted in “terrific sales” and was declared runner up alongside Sarah Shea at Little Brown’s campaign for I Let You Go by Clare Mackintosh, which was praised for its “exemplary” collaboration with the author.

In the children’s category Jessica Williams, Jannine Saunders and Gemma Rostill at PRH Children’s won for their “spectacular” campaign for Pratchett's The Shepherd’s Crown. This collaboration with Waterstones included a midnight event at Piccadilly that sold out in 15 minutes. Hannah Bourne, Catherine Conroy and Nicola Way of HarperCollins Children’s Books where highly commended for their their YouTube campaign for Darkmouth by Shane Hegarty.

The prize for the shoestring category, which was for campaigns under £5,000, went jointly to Caroline Maddison and Justine Gold at HarperCollins for their campaign for Scrabble Week and Matt Clacher at 4th Estate/HarperCollins’ for his use of partnerships for Anna Jones' A Modern Way to Cook. Highly commended for this category was Simon & Schuster's Rik Ubhi's campaign for Life with a Sprinkle of Glitter by Louise Pentland which achieved a number one slot in hardback non-fiction on a "very minimal" budget.