Pokémon Book of Joy snapped up by Century

Pokémon Book of Joy snapped up by Century

Century has acquired The Pokémon Book of Joy in the wake of the global Pokémon Go phenomenon. 

The title will be the first official Pokémon "inspirational" book, according to the publisher, and will collect together the "life-affirming wit and wisdom" of favourite Pokémon characters, such as Jigglypuff, Meowth and Pikachu. It will also be filled with "inspirational" quotes and illustrations and will be "bursting full of positivity, humour and fun".

"At a time when the real world is in desperate need for cheer, these extraordinary creatures offer valuable lessons in belief, courage, friendship, happiness and personal growth," the publisher said. "They will set you on a personal journey of enlightenment to master your own Pokémon."

The Pokémon Book of Joy will be published this autumn in hardback by Century in the UK and Del Rey in the US, with the publication date to be confirmed soon. Ben Brusey at Century bought World English rights from Amy Levenson at The Pokémon Company International.

It will be published during the 20th year celebration of Pokémon, one of the world’s most successful entertainment brands that has sold more than 279m video games and shipped more than 21.5bn cards worldwide.  

Brusey said: "We’re thrilled to be publishing the official Pokémon Book of Joy, which will undoubtedly be the perfect gift for the Jigglypuff obsessive in your life this autumn. It will be enjoyed by readers of all ages, and will appeal to everyone who grew up with the game the first time, as well as the millions who have fallen in love with the characters since."

The mobile game has captured more than 20m active users since its launch mid-July. Bookshops and libraries have been working to capitalise on its success through promotions and setting up "lures" to convert gamers into potential customers and visitors. Official Pokémon publisher Scholastic, meanwhile, reported a surge of interest in the licence it owns for the brand.