PPC reveals awards shortlists

PPC reveals awards shortlists

The Publishers' Publicity Circle (PPC) has announced the shortlist for its annual awards, with campaigns for titles including Lean In, Mad About the Boy and The Ocean at the End of the Lane all in the running.

The awards celebrate book promotion and campaigns are judged according to the publicist’s use of imagination, careful thought and effective planning.

The campaign for Helen Fielding’s third Bridget Jones’ novel Mad About the Boy (Jonathan Cape), run by Christian Lewis, with Sophie Mitchell and Anna Redman at Jonathan Cape, alongside Kim Maskill, Chloe Healy, Natalie Trye and Hattie Adam-Smith at ThinkJam is in the running for The Hardback Fiction Award, supported by The Reading Agency.

It is up against campaigns for Samantha Shannon’s The Bone Season (Bloomsbury) by Jude Drake, Eleanor Weil and Katie Bond; Hannah Kent’s Burial Rites (Pan Macmillan) by Sandra Taylor; Gill Hornby’s The Hive (Little, Brown) by Tamsin Kitson; and Neil Gaiman’s The Ocean at the End of the Lane (Headline) by Sam Eades.

This year there is a new category, Best Direct to Digital Campaign, which is being sponsored by Net Galley. Other awards include the PPC Award for Hardback Non-Fiction and the Paperback Original Campaign: Fiction or Non-Fiction, sponsored by The Bookseller.

Another notable feature of this year's shortlists is that every one of Penguin's communications - Anna Ridley, Poppy North, Jenny Fry, Lija Kresowaty, Celeste Ward-Best, Matt Clacher, Julia Murday, Mari Yamazaki, Tania Vian-Smith and Hannah Macmillan - has been nominated in the various categories. Publicity director Amelia Fairney commented: "I feel this must be unprecedented! I am so proud of them and the wonderful campaigns they did for these amazing books, which all went on to achieve great sales in a difficult market."

The judging panel for the awards will comprise of representatives from each of the sponsors, which include Nielsen and Foyles, and the winners of each category will be announced at the PPC Annual Awards dinner on 5th March 2014.
The full shortlists are:

PPC Award for Hardback Non-Fiction
The Examined Life by Stephen Grosz – Sue Amaradivakara PR, for Chatto & Windus
Gwynne’s Grammar by N.M. Gwynne – Claire Scott, Ebury
Lean In by Sheryl Sandberg – Shona Abhyankar, Ebury
Love, Nina by Nina Stibbe – Anna Ridley with Poppy North, Penguin
Power Trip: A Decade of Policy, Plots and Spin by Damian McBride – Suzanne Sangster, Biteback Publishing
The World Until Yesterday by Jared Diamond – Preena Gadher with Liz Hyder, Riot Communications, for Allen Lane, Penguin
The Hardback Fiction Award, supported by The Reading Agency

The Bone Season by Samantha Shannon – Jude Drake, Eleanor Weil and Katie Bond, Bloomsbury
Burial Rites by Hannah Kent – Sandra Taylor, Pan Macmillan
The Hive by Gill Hornby – Tamsin Kitson, Little, Brown
Instructions for a Heatwave by Maggie O’Farrell – Georgina Moore, Headline
Mad About the Boy by Helen Fielding – Christian Lewis, with Sophie Mitchell and Anna Redman, Jonathan Cape, alongside Kim Maskill, Chloe Healy, Natalie Trye & Hattie Adam-Smith at ThinkJam
The Ocean at the End of the Lane by Neil Gaiman – Sam Eades, Headline

The London Book Fair Award for Hardback Celebrity

Bedsit Disco Queen by Tracey Thorn – Zoë Hood & Susan de Soissons, Virago
Bonkers by Jennifer Saunders – Jenny Fry, Viking, Penguin
Hook, Line and Singer by Cerys Matthews – Ryan Davies, Particular Books, Penguin
IT by Alexa Chung – Mari Yamazaki, Particular Books, Penguin
My Autobiography by Alex Ferguson – Karen Geary & Rebecca Mundy, Hodder & Stoughton
The Outsider by Jimmy Connors – Madeline Toy, Transworld

The Cookery Book Award, sponsored by Foyles

The Breakfast Bible by Seb Emina – Laura Brooke, Bloomsbury
The Fabulous Baker Brothers by Tom and Henry Herbert – Veronique Norton, Headline
It’s All Good by Gwyneth Paltrow and Julia Turshen – Jo Wickham, Sphere
Tom Kerridge’s Proper Pub Food by Tom Kerridge – Ellen Williams, Bloomsbury, with Zoe Wilmer (Samphire Communications)

Paperback Original Campaign: Fiction or Non-Fiction, sponsored by The Bookseller

Best of British Political Cartoons by Tim Benson – Sarah Braybrooke, Scribe UK
The Fast Diet by Michael Mosley and Mimi Spencer – Katherine Stroud, Roz Hutchinson and Jennie Church, Short Books
Hyperbole and a Half by Allie Brosh – Louise Court, Square Peg, Vintage
Joyland by Stephen King – Sophie Calder, Titan Books
The Silent Wife by A S A Harrison – Ben Willis, Headline

Waterstones Award for Second Edition Paperback: Fiction or Non-Fiction

Dam Busters by James Holland – Madeline Toy, Transworld
The Fault in our Stars by John Green – Tania Vian-Smith, Penguin
Gone Girl by Gillian Flynn – Jessica Gulliver and Rebecca Gray, Orion
The Last Girlfriend on Earth and Other Love Stories by Simon Rich – Anna-Marie Fitzgerald, Serpent’s Tail
The Old Ways by Robert Macfarlane – Lija Kresowaty and Celeste Ward-Best, Penguin
Religion for Atheists by Alain de Botton – Anwen Hooson, Riot Communications, for Penguin

The Children's Book Award, sponsored by Daily Mail

Diary of a Wimpy Kid; Hard Luck by Jeff Kinney – Tania Vian-Smith, Puffin Books
Fortunately, the Milk by Neil Gaiman – Ian Lamb, Bloomsbury
The Hit by Melvin Burgess – Maura Brickell, Riot Communications, for Chicken House
How to Betray A Dragon’s Hero by Cressida Cowell – Fritha Lindqvist and Harry Barker, Hodder Children’s Books, with Mary Byrne, and support from Camilla Leask of Angel Publicity
The Paper Dolls by Julia Donaldson – Lauren Ace, Macmillan Children’s Books
She is Not Invisible by Marcus Sedgwick – Nina Douglas, Orion

Nielsen Award for a Generic Campaign

CLIP Carnegie & Kate Greenway Medals – Alice Ingall & Liz Hyder, Riot Communications
2013 Desmond Elliott Prize – Maura Brickell, Riot Communications
Doctor Who: 11 Doctors, 11 Stories – Hannah McMillan, Penguin
Great Orwell Series – Mari Yamazaki, Penguin Classics, Penguin
Stoner by John Williams – Clara Nelson, Vintage Classics
The William Hill Sports Book of the Year Award – Alice Ingall & Katie Brown, Riot Communications, for William Hill
Best Direct to Digital Campaign, sponsored by Net Galley

Doctor Who: 11 Doctors, 11 Stories – Hannah McMillan, Penguin
Oxford Dictionary: Word of the Year – Nicola Burton, Oxford University Press
Oxford Dictionaries Online - Nicola Burton, Oxford University Press
Self Belief: The Vision Levels 106 by Jamal Edwards – Shona Abhyankar, Virgin Books Digital

Best Newcomer Award, sponsored by IndieBound UK

Basically: My Life as a Real Essex Girl by Gemma Collins – Charlotte Dollin, Ebury
Dedicated To by WB Gooderham – Leanne Oliver, Bantam
I Am Zlatan by Zlatan Ibrahimovic – Julia Murday, Penguin Books
The Numbers Game by Chris Anderson and David Sally - Matt Clacher, Viking, Penguin
Rogerson’s Book of Numbers by Barnaby Rogerson – Drew Jerrison, Profile Books
Vadar’s Little Princess by Jeffrey Brown – Tina Mories, Chronicle Books