Maestra, The Essex Serpent and The Girls shortlisted for PPC Awards

Maestra, The Essex Serpent and The Girls shortlisted for PPC Awards

Campaigns for Bruno Vincent's Enid Blyton for Grown Ups series (Quercus), Sarah Perry's The Essex Serpent (Serpent's Tail), Maestra by L.S. Hilton (Bonnier Zaffre), The Girls by debut author Emma Cline (Vintage) and the autobiography of Olympic cyclists Laura Trott and Jason Kenny (Michael O'Mara) are among those shortlisted for the Publishers Publicity Circle's annual awards, celebrating the best PR campaigns of the last 12 months. 

The awards now span 12 categories after two new ones were added this year - one for debut titles, Fiction or Non-Fiction, sponsored by The Times & Sunday Times Cheltenham Festival of Literature, and one for YA titles, sponsored by the Young Adult Literature Convention. The Sports Book Award, previously given at the British Sports Book Awards, has also been folded into the event this year. 

The winners will be announced at a dinner that takes place in London on the 13th February.

In contention for the Waterstones Hardback Fiction Award, Anna-Marie Fitzgerald is shortlisted for her campaign for historical novel The Essex Serpent by Perry (Serpent’s Tail, Profile Books), crowned Waterstones Book of the Year for 2016, and Louise Court is recognised for Margaret Atwood's retelling of The Tempest, Hag-Seed (Vintage). Atwood's publishing event kicked off with the unveiling of an art installation by American artist Zach Lieberman that was inspired by the book and exhibited at the Royal Festival Hall, where Atwood appeared in conversation. The UK Hag-Seed tour then continued on to Manchester, Stratford-upon-Avon, Bath, Dublin, Edinburgh, York, Ely and Oxford. Other shortlistees are Sara D’Arcy for Here I Am by Jonathan Safran Foer (Hamish Hamilton, Penguin); Najma Finlay for Conclave by Robert Harris (Cornerstone); Veronique Norton for Lie with Me by Sabine Durrant (Hodder); and Annabel Robinson at FMcM for Maestra by L.S. Hilton (Bonnier Zaffre).


The award for Hardback Non-Fiction sponsored by Books Are My Bag highlights campaigns for My Journey into the Heart of Terror by Jurgen Todenhofer from Fiona Brownlee (Greystone Books); The End of Alchemy by Mervyn King from Zoe Hood (Little, Brown); Homo Deus: A Brief History of Tomorrow by Yuval Noah Harari from Lija Kresowaty and Thi Dinh at Riot for Harvill Secker (Vintage); The Path by Michael Puett from Lija Kresowaty at Riot for Viking (Penguin); When Breath Becomes Air by Paul Kalanithi from Ceri Maxwell Hughes (Vintage); SAS Rogue Heroes by Ben Macintyre from Poppy North (Viking, Penguin); Being a Beast by Charles Foster from Hannah Ross and Valentina Zanca (Profile Books) and The Good Immigrant by Nikesh Shukla from Amy Winchester (Unbound).

Ann Bissell, who since June combines publicity with commissioning titles at HarperCollins, is recognised for her work on the campaign for The Trouble with Goats and Sheep by Joanna Cannon in the Best Debut Campaign, sponsored by The Times & The Sunday Times Cheltenham Literature Festival, while Ben Willis, who also wears two hats in the role of senior commissioning editor and associate publicist at Orion, is shortlisted for his work while head of digital publicity at Transworld on The Widow by Fiona Barton (Bantam Press). They are joined by Ruth Waldram at Chatto & Windus for her campaign for The Girls by Cline (Vintage), Anna Redman for The Comet Seekers by Helen Sedgwick (Harvill Secker, Vintage) and Isabel Prodger for The Tree Climbers’ Guide by Jack Cooke (Harper Non-Fiction).

The London Book Fair Award for Hardback Celebrity shortlists campaigns for Fingers in the Sparkle Jar by TV presenter and naturalist Chris Packham from Sarah Bennie and Claire Scott (Ebury Press); Set The Boy Free by Johnny Marr from Charlotte Bush and Francesca Russell (Cornerstone); Horses, Heifers and Hairy Pigs: The Life of a Yorkshire Vet by Julian Norton by Clara Nelson (Michael O’Mara Books); Holding by Graham Norton from Louise Swannell (Hodder); Don’t You Leave Me Here: My Life by Wilko Johnson from Grace Vincent (Little, Brown); and A Life in Parts by "Breaking Bad" actor Bryan Cranston from Virginia Woolstencroft (Orion).


Caroline Brown and Ellen Bashford at Octopus receive recognition for two of their campaigns on the shortlist for The Cookery Book Award, sponsored by Foyles: Sirocco by Sabrina Ghayour and Simple by Diana Henryrom. Veronique Norton is shortlisted for a second time for across categories for Made in Spain by Miriam Gonzalez Durantez (Hodder). Other campaigns on the shortlist are: The Great British Bake Off by Linda Collister from Emma Knight (Hodder); Bake Me A Story by Nadiya Hussain from Fritha Lindqvist (Hachette Children’s); and Twist: Creative Ideas to Reinvent Your Baking by one of GBBO's youngest contestants Martha Collison from Isabel Prodger (Harper Non-Fiction).

Campaigns listed for The YALC Award for Best YA Campaign are for: One by 2016's YA Book Prize-winner Sarah Crossan from Emma Bradshaw (Bloomsbury); How Hard Can Love Be by Holly Bourne from Amy Dobson with Adele Minchin and Caitlin Allen at Riot (Usborne Publishing); Holding Up the Universe by Jennifer Niven from Clare Kelly, (PRH Children’s); Rebel of the Sands by Alwyn Hamilton from Hannah Love (Faber & Faber); The Art of Being Normal by Lisa Williams from Carolyn McGlone (David Fickling Books) and Every Falling Star by Sungju Lee and Susan Elizabeth McClelland from Sally Oliphant and Alexandra Vassiliadis (Abrams & Chronicle).

The Children's Book Award sponsored by the Daily Mail rewards campaigns for: Goodnight Spaceman by Michelle Robinson and Nick East from Lucy Mann (Puffin Picture Books; Home Lab by Robert Winston from Fran Gizauskas (DK); The Christmasaurus by Tom Fletcher from Rosamund Hutchinson and Lauren Hyett (PRH Children’s); Knights of the Borrowed Dark by Dave Rudden from Tania Vian-Smith with Emily Banyard and Annabel Robinson at FMcM (PRH Children’s); The Girl Who Saved Christmas by Matt Haig from Jaz Lacey Campbell and Jenny Fry (Canongate) and Beetle Boy by M G Leonard from Adele Minchin and Liz Hyder at Riot for Chicken House.


In the NetGalley Award for a Generic Campaign category, Elizabeth Masters at Quercus is recognised for her work on the campaign for the Enid Blyton for Grown Ups making use of the multi-million-selling global brand in the footsteps of the satirical Ladybirds for Grown-Ups, a nostalgic hit in Christmas 2015. Other shortlisted campaigns in the category are Roald Dahl's 100th Anniversary from Alice Broderick at PRH Children’s; the Bloody Scotland International Crime Writing Festival from Fiona Brownlee at Brownlee Donald Associates; the Belgravia app by Julian Fellows from Rebecca Gray at Orion; Scorn by Matthew Parris from Drew Jerrison at Profile Books; and the Beatrix Potter Fashion Collection from Jasmine Joynson at PRH Children’s.

Best Sports Book Campaign, sponsored by The Sun, shortlists Clara Nelson at Michael O’Mara Books for a second time for her campaigns for Laura Trott & Jason Kenny: The Inside Track (Michael O’Mara Books). The other campaigns shortlisted in the category are: Unguarded: My Autobiography by Jonathan Trott from Ella Bowman, Sphere (Little, Brown); The Man in the Middle by Howard Webb from Jamie Criswell (Simon & Schuster); Watching the Wheels by Damon Hill from Kate Green (Pan Macmillan); What Doesn’t Kill You by Johnny Herbert from Becky Hunter (Transworld) and the Wisden Cricketer’s Almanac 2016 by Lawrence Booth (Ed) from Henry Lord (Bloomsbury).

Campaigns up for The Bookseller Award for Paperback Original Campaign: Fiction or Non-Fiction are: Dietland by Sarai Walker from Alison Davies (Atlantic); Nobody Told Me by Holly McNish from Clara Diaz (Little Brown); The Tidal Zone by Sarah Moss from Lamorna Elmer (Granta); First Bite: How We Learn to Eat by Bee Wilson from Patrick Hargadon (Fourth Estate); My Husband’s Wife by Jane Corry from Annie Hollands (Viking) at Penguin; and Animal: The Autobiography of a Female Body by Sara Pascoe from Sophie Portas (Faber & Faber). 

Helen Upton painted the town pink with her campaign for Valley of the Dolls by Jacqueline Susann (Little, Brown), shortlisted in the category for Second Edition Paperback: Fiction or Non-Fiction, sponsored by Nielsen. Also up for the award are campaigns for Taken on Trust by Terry Waite from Rachael Duncan (Hodder Faith); The Big Short by Michael Lewis from Etty Eastwood (Penguin Press); The Outrun by Amy Liptrot from Anna Frame (Canongate); and The Diet Myth: The Real Science Behind What We Eat by Tim Spector from Virginia Woolstencroft (Orion). 

The Best Newcomer Award, sponsored by Jo James, recognises Lily Capewell at Bloomsbury for her work on the campaign for Science and the City: The Mechanics Behind the Metropolis; Sarah Hastelow, PRH Children’s, for The Twelve Days of Christmas by Liz Catchpole; Becky Hunter at Transworld for The Couple Next Door by Shari Lapena; Becca Nice, Canongate for Gold from the Stone: New and Selected Poems by Lemn Sissay; Alexandra Vassiliadis at Abrams & Chronicle for The Oliver Stone Experience by Matt Zoller Seitz; and Eve Wersocki at Midas PR for Sofia Khan is Not Obliged by Ayisha Malik (Bonnier Zaffre).