Ladybird meets The Loney on PPC 'best campaigns' shortlists

Ladybird meets The Loney on PPC 'best campaigns' shortlists

The publicity campaigns for Mary Beard's SPQR (Profile), The Loney by Andrew Michael Hurley (John Murray), the Ladybird Books for Grown-Ups seriesand The Gollancz Festival 2015 are all shortlisted for the Publishers' Publicity Circle (PPC) annual awards [full details below].

Competition for this year's "stellar" shortlist, recognising campaigns across titles, series, prizes and festivals, was described as "fierce" by chair of the PPC Bethan Jones, proving, she said, that "publicists are some of the most hard-working, creative, ingenious, imaginative, strategic, resourceful and dedicated people in the industry".

The awards are given for "the best campaigns carried out by publicists in 2015", with the winners in each category to be revealed at an awards ceremony on 29th February. 

Valentina Zanca at Profile Books is in the running for the PPC award for hardback non-fiction, sponsored by Waterstones, for her campaign for Beard's study of the Romans SPQR, which also appeared on the shortlist for Waterstones Book of the Year. She is up against Shona Abhyankar (Ebury); Kate Bland and Mari Yamazaki (Vintage); Rachael Kichenside (Hodder Faith); Katherine Josselyn (William Collins); and Jaz Lacey-Campbell (Canongate Books) within the category.

The hardback fiction award, sponsored by Goldsboro Books, features shortlisters Alison Barrow (Transworld), Emma Finnigan and Charlotte Bush (William Heinemann, Cornerstone), Maria Garbutt-Lucero (Jonathan Cape, Vintage), Kate Green (Picador, Pan Macmillan), Zoë Hood (Little, Brown), and Adele Minchin (Riot Communications for Orion), highlighting campaigns for runaway successes The Girl on the Train, named WH Smith's "Book of the Year", and A Little Life, a shortlisted favourite for the Man Booker. Finnigan and Bush's campaign for controversial "prequel" Go Set a Watchman, also listed, enjoyed extensive media coverage of midnight openings and Waterstones events.

Little, Brown is represented twice in the LBF-sponsored category for hardback celebrity, with Stephanie Melrose and Kiri Gillespie were shortlisted for their campaign behind muscial theatre star Carrie Hope Fisher's All I Know while Emily Burns pushed Naked at the Albert Hall by Tracy Thorn to the fore, best known for being part of indie-pop duo Everything But The Girl. 

Caroline Brown from Octopus has been shortlisted twice within the cookery book category, sponsored by Foyles, for her campaigns for chicken-centric cookbook A Bird in the Hand by Diana Henry and Mamushka by Olia Hercules, celebrating flavours from the Ukraine. She is shortlisted among others including Louise Court (Chatto & Windus, Vintage); Sally Oliphant and Sophie Mitchell (Harper Collins Non-Fiction); and Elizabeth Masters (Headline); as well as Eleni Lawrence (Yellow Kite, Hodder & Stoughton) whose campaign helped turn Deliciously Ella into one of the biggest selling cookbooks of 2015.

Daniela Petracco led the campaign for The Story of the Lost Child (Europa Editions) by famously private author Elena Ferrante to earn her spot in the paperback original campaign category for fiction or non-fiction, sponsored by The Bookseller; while Sam Eades, both a senior commissioning editor and associate publicist for Orion, featured on the shortlist for the Neilsen award second edition paperback for The Taxidermist’s Daughter by Kate Mosse.

Alice Broderick and Lauren Hyett, with Jessica Farrugia-Sharples (Doubleday Children’s), appeared in the children's book award category for their campaign behind Terry Pratchett​'s final novel The Shepherd’s Crown that took one of the highest weekly sales for a Children’s number one in 2015.

Series, prizes and festival campaigns will all battle it out for the NetGalley Award. Between them, agencies Riot Communications and Four Colman Getty represented campaigns for awards in the "generic campaigns" category, with campaigns for the CILIP Carnegie and Kate Greenaway Medals and The Royal Society Winton Prize led by the former and that for the 2015 Man Booker Prize for Fiction by the latter. Representing book series, Ellie Hughes (Michael Joseph, Penguin) helped spark unattainably high demand in the run up to Christmas for the Ladybird Books for Grown-Ups series, and Ana McLaughlin, Clara Nelson, Jess Barratt, Becky McCarthy and Alara Delfosse manned the campaign for Michael O’Mara's The Therapy Colouring Books series. The campaign for The Gollancz Festival 2015 that was led by Sophie Calder at Orion also made the shortlist.

Newcomer Yassine Belkacemi at John Murray meanwhile makes an appearance for his work in promoting The Loney by Andrew Michael Hurley. Emerging from obscurity at a small Yorkshire press, it now counts fans among the likes of Stephen King and, as the winner of Costa's "first novel" category, is shortlisted for the 2015 Costa Book of the Year to be announced on 26th January.

The awards will be judged by representatives from sponsoring organisations, comprising: chair of the judges Cathy Rentzenbrink, and Alice O’Keeffe, both representing The Bookseller; Mo Siewcharran, for Neilsen; David Headley, for Goldsboro Books; Andy Quinn, for Foyles; Steven Cooper, for Waterstones; Sally Morris, for the Daily Mail; Stuart Evers, for NetGalley; Meryl Halls, for the Booksellers Association; and Karen Brodie, for The Reading Agency.

Category winners will go on to form the shortlist for the PPC Bookseller Industry Award, sponsored by The Bookseller and to be announced on May 11th.

The shortlists in full:

Hardback Non-Fiction The PPC Award for sponsored by Waterstones

Shona Abhyankar, WH Allen, Ebury: Charles: The Heart of a King by Catherine Mayer

Kate Bland and Mari Yamazaki, Chatto & Windus, Vintage: The White Road by Edmund de Waal

Rachael Kichenside, Hodder Faith: Judas by Peter Stanford

Katherine Josselyn, William Collins: Late Fragments by Kate Gross

Jaz Lacey-Campbell, Canongate Books: Reasons to Stay Alive by Matt Haig

Valentina Zanca, Profile Books: SPQR: A History of Ancient Rome by Mary Beard


The Hardback Fiction Award supported by Goldsboro Books

Alison Barrow, Doubleday, Transworld: The Girl on the Train by Paula Hawkins

Emma Finnigan and Charlotte Bush, William Heinemann, Cornerstone: Go Set a Watchman by Harper Lee

Maria Garbutt-Lucero, Jonathan Cape, Vintage: A Decent Ride by Irvine Welsh

Kate Green, Picador, Pan Macmillan: A Little Life by Hanya Yanagihara

Zoë Hood, Little, Brown: Early One Morning by Virginia Baily

Adele Minchin with Preena Gadher, Anwen Hooson, Jon Howells, Lija Kresowaty and support from Katie Brown and Alice Ingall, Riot Communications for Orion: Trigger Mortis by Anthony Horowitz


The London Book Fair Award for Hardback Celebrity

Emily Burns, Virago, Little, Brown: Naked at the Albert Hall by Tracey Thorn

Stephanie Melrose and Kiri Gillespie, Little, Brown: All I Know by Carrie Hope Fletcher

Dusty Miller and Philippa McEwan, Sidgwick & Jackson, Pan Macmillan: Absolute Pandemonium by Brian Blessed

Jo Wickham, Sphere, Little, Brown: A Christmas Kiss by Vicky Pattison


The Cookery Book Award, sponsored by Foyles

Caroline Brown, Octopus:  A Bird in the Hand by Diana Henry

Caroline Brown, Octopus: Mamushka by Olia Hercules

Louise Court, Chatto & Windus, Vintage: At My Table by Mary McCartney

Eleni Lawrence, Yellow Kite, Hodder & Stoughton: Deliciously Ella by Ella Woodward

Sally Oliphant and Sophie Mitchell, Harper Collins Non-Fiction: Eat. Nourish. Glow by Amelia Freer

Elizabeth Masters, Headline: My Kind of Food by John Torode


Paperback Original Campaign: Fiction or Non-Fiction, sponsored by The Bookseller

Kirsteen Astor, Sphere, Little, Brown: I Let You Go by Clare Mackintosh

Lamorna Elmer and Henry Jeffreys, Oneworld: The Meursault Investigation by Kamel Daoud

Annie Hollands, Portfolio Penguin: Do Less, Get More: How to Work Smart and Live Life by Shaa Wasmund

Fiona Livesey, Midas PR for Laurence King Publishing: Enchanted Forest by Johanna Basford

Daniela Petracco, Europa Editions: The Story of the Lost Child by Elena Ferrante

Jeff Scott, Platypus PR for Portfolio Penguin: Why You? by James Reed


Neilsen Award Second Edition Paperback: Fiction or Non-Fiction

Emma Bal, Penguin Press: The Establishment by Owen Jones

Sam Eades, Orion: The Taxidermist’s Daughter by Kate Mosse

Richard Lennon, Portfolio Penguin: Stuffocation by James Wallman

Clara Nelson and Maria Garbutt-Lucero, Vintage: Sapiens by Yuval Noah Harari

Lucy Richardson, Phoenix, Orion: Red Queen by Victoria Aveyard


The Children's Book Award sponsored by the Daily Mail

Catherine Alport, Macmillan Children’s Books: The Astounding Broccoli Boy by Frank Cottrell Boyce

Alice Broderick and Lauren Hyett, with Jessica Farrugia-Sharples, Doubleday Children’s: The Shepherd’s Crown by Terry Pratchett

Emma Draude at ED Public Relations with Hayley Steed, David Fickling Books: Unbecoming by Jenny Downham

Rebecca Logan and Fritha Lindqvist, Hodder Children’s Group: How to Train Your Dragon 12: How to Fight a Dragon’s Fury by Cressida Cowell

Sophia Rubie and Tania Vian-Smith, Puffin, Penguin Random House Children’s: Diary of a Wimpy Kid 10: Old School by Jeff Kinney

Harriet Venn and Lauren Hyett, Penguin Random House Children’s: The Accident Season by Moïra Fowley-Doyle


The NetGalley Award for a Generic Campaign

Sophie Calder, Orion:  The Gollancz Festival 2015

Jon Howells and Liz Hyder, Riot Communications:  CILIP Carnegie and Kate Greenaway Medals

Ellie Hughes, Michael Joseph, Penguin: Ladybird Books for Grown-Ups

Dotty Irving, Katy MacMillan-Scott, Hannah McMillan and Natasha Bennett, Four Colman Getty: 2015 Man Booker Prize for Fiction

Lija Kresowaty, Riot Communications: The Royal Society Winton Prize

Ana McLaughlin, Clara Nelson, Jess Barratt, Becky McCarthy and Alara Delfosse, Michael O’Mara: The Therapy Colouring Books Series


Best Newcomer Award, sponsored by The Bookseller Association

Yassine Belkacemi, John Murray:  The Loney by Andrew Michael Hurley

Sara D’Arcy, Granta: Do It Like a Woman… And Change the World by Caroline Criado-Perez

Elaine Egan, Virgin Books, Ebury: Buster: The Dog who Saved a Thousand Lives by RAF Police Sergeant Will Barrow and Isabel George

Fiona Livesey, Midas PR for Laurence King Publishing: Enchanted Forest by Johanna Basford

Annie Hollands, Portfolio Penguin: Do Less, Get More: How to Work Smart and Live Life

Laura Nichol, Black and White Publishing: Did I Mention I Love You? by Estelle Maskame