Pottermore counts cost of strategy shift

Pottermore counts cost of strategy shift

J K Rowling’s Pottermore website reported a dramatic fall in sales in the period immediately before its planned summer relaunch, according to accounts filed at Companies House. But a spokesman for the business said the company would see a "healthy period of growth" in 2016, with deals now in place with Blackwell’s, Amazon’s Audible and Apple to sell e-books, audio-books and enhanced Harry Potter e-books.

Blackwell’s has effectively become the first retailer to sell the Harry Potter (non-enhanced) e-books direct, announcing the move over Christmas. When it launched in 2012, Pottermore was t...

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