Pottermore counts cost of strategy shift

Pottermore counts cost of strategy shift

J K Rowling’s Pottermore website reported a dramatic fall in sales in the period immediately before its planned summer relaunch, according to accounts filed at Companies House. But a spokesman for the business said the company would see a "healthy period of growth" in 2016, with deals now in place with Blackwell’s, Amazon’s Audible and Apple to sell e-books, audio-books and enhanced Harry Potter e-books.

Blackwell’s has effectively become the first retailer to sell the Harry Potter (non-enhanced) e-books direct, announcing the move over Christmas. When it launched in 2012, Pottermore was t...

This is subscriber-only content

Not a subscriber? Get unrestricted access to all the news, charts, previews, data & analysis by subscribing from as little as £3 per week.

Why Subscribe?

Every issue of The Bookseller magazine

Unlimited access to thebookseller.com (single user)

The Bookseller e-edition app for tablet and mobile

Subscriber-only newsletters

Twice yearly Buyer's Guides worth £50

Discounts on The Bookseller Awards and Conferences

Click here to subscribe now