Penguin business imprint Portfolio UK is rebranding as Penguin Business. The change, effective from the end of 2018, will enable the 2010-founded list to more clearly distinguish its offering, editorial director Martina O’Sullivan said.
With an output of 30 titles a year, Penguin Business seeks "to change the way we work by publishing cutting-edge concepts and practical ideas from leading business thinkers", including the likes of Seth Godin and Sophia Amoruso.
O’Sullivan, along with Penguin Business editors Lydia Yadi and Daniel Crewe, will seek to acquire more international writers as part of the list’s "ambitious plans for growth". O’Sullivan said: "This rebrand is an opportunity to celebrate our success as Penguin’s business and professional skills- focused imprint. We’ll concentrate more on publishing cutting-edge ideas in leadership, entrepreneurship, finance and innovation, and narrative business [titles]. We’ll continue to publish leading thinkers from North America, but we’ll be looking to acquire more talent and fresh ideas from around the world."
The rebranded list’s first three titles will be The Infinite Game by Simon Sinek, Company of One by Paul Jarvis and No Hard Feelings by Liz Fosslien and Mollie West Duffy. The "timely" Digital Minimalism by Cal Newport, Good Bank, Bad Bank by Starling Bank c.e.o. Anne Boden, and Superthinking, a guide to better decision-making by Gabriel Weinberg and Lauren McCann, will follow early next year.
The list will also start a Penguin Business Experts series of "accessible but edgy" introductions to topics driving the future of business, written by experts in the field.