PopJam, the social app for children, now has more than one million users, according to owner SuperAwesome.
The company said PopJam is now used by more than 30% of children aged 8-12 in the UK. Users spend around 45 minutes every day on the app, which features age appropriate content from brands such as Puffin Books, The Beano and Horrible Histories. It also features YouTubers like AmyLee33, Keen and Sqaishey Quack.
Paul Nunn, SuperAwesome’s c.o.o., said: “PopJam has become a phenomenal platform for kids to safely engage with brands and stars in a creative, conversational way. Reaching the 1 million user milestone is a testament to the growing appeal of PopJam and the fantastic brands and content creators it attracts. I think for YouTube talent like AmyLee and the others it provides a great partner app for them to deepen their engagement with fans.”
Several publishers partner with SuperAwesome to place their content on PopJam, including Puffin, Bloomsbury, Oxford University Press, Walker Books and Lonely Planet Kids.
C.e.o. Dylan Collins said there is a “huge appetite” for book content on the app.
“PopJam has a hugely developed set of creative tools for kids which allow them deep interaction from their phone,” he said, giving character quizzes and drawing contests as examples of the type of book content publishers can create.
He added: “PopJam is also becoming a great way for publishers to get feedback on new authors and start to build following for new titles, with limited budget outlay. In a world that is becoming ever more cluttered for kids, PopJam is genuinely solving the discovery problem for book publishers in the under-13 space.”
SuperAwesome bought PopJam from Mind Candy for an undisclosed sum last year. It now has plans to launch the app in the US and Canada, although no date was specified.