World Poetry Day: social media drives 16% sales increase

World Poetry Day: social media drives 16% sales increase

Poetry sales have continued to grow in 2017 ahead of World Poetry Day today (21st March), with writers driving interest on social media one possible reason for the genre's current boom.

Last year marked the best on record in both volume and value sales for the category through Nielsen, with 1.078 million poetry books selling for £9.9m. However, the BookScan statistics show 2017 is so far looking even better, with sales already up 16% in volume to 86,664 copies in the first quarter and 10.9% up in value to £787,800.

The uplift in sales of the poetry sector, first reported last autumn, has ...

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