Bestselling Pinch of Nom (Bluebird) authors Kate Allinson and Kay Featherstone have signed a digital content deal with BBC Studios.
Negotiated by agent Clare Hulton, the arrangement will see them create their first podcast series, to launch in March 2020, and video content for YouTube and Facebook. BBC Studios Production will also explore TV format opportunities with the duo.
The pair said: "We are so thrilled to be working with BBC Studios to create such fantastic, interesting digital content. We can’t wait to share it with our brilliant online community and are grateful that BBC Studios shares our excitement, alongside our vision. This partnership gives us the help and opportunity to create a podcast and further content that our community has requested and we can’t wait to get started!"
Jon Swain, head of BBC Studios Unscripted Productions, added: "Kate and Kay’s infectious warmth and honesty and their amazing ability to connect with people has meant they have built up an impressive community of passionate followers. We look forward to working with them to develop new content across a range of platforms and to bringing Pinch of Nom to an even wider audience."
Pinch of Nom’s publishing début became the fastest-selling non-fiction book on record after its release last March and sold in huge numbers throughout the year. Alongside a food planner and follow-up Everyday Light, the duo have now shifted 1.77 million books for £17m.
Bluebird publisher Carole Tonkinson said: "It is fantastic to see Kay and Kate’s talent find even more avenues for expression. We are thrilled they have partnered with BBC Studios for a suite of international digital content. We feel confident this will help them reach new fans around the globe that will help the books break more records."