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Picador is organising a literary "Love Shack" at Latitude Festival, pairing up festival-goers with a matchmaking service based on their favourite books.
The shack will also host readings with writings, including If This Is Home author Stuart Evers and Pete Brown, who has written several books about beer and pubs. There will also be a workshops on attraction and relationships, based on the work of Professor Richard Wiseman.
Dusty Miller, events director at Pan Macmillan and organiser of the Love Shack said: "We’ve all done it—checked out someone’s bookshelves and record collection to see if we share their taste or if the horrors lurking there make you want to get your coat. Picador want to offer that experience in the middle of a festival where there are a million flirting opportunities, and to a generation who live with books and music on devices where personal passions are no longer on display for all to see, share and fall in love over."
People signing up to take part will have the chance to win a two-night glamping trip with Suffolk Yurt Holidays.
Latitude Festival takes place in Southwold, Suffolk, from 18th July to 21st July. This year's music stages are headlined by Bloc Party, Kraftwerk and Foals, while the literary arena features Germaine Greer, Hadley Freeman, AC Grayling and many other writers.
The Love Shack will begin with a love-themed edition of Literary Death Match, where four authors will perform in front of a panel of judges on the theme of love.