Penguin’s Little Black Classics campaign has won the BMS Marketing Campaign spring season award, topping the adult category.
The campaign’s creator, Sam Voulters, beat off stiff competition from highly commended campaigns for Penguin’s Elizabeth Is Missing by Emma Healey and Orion’s Davina McCall’s Five Weeks to Sugar Free to claim the overall winning position. Judges said the Little Black Classics campaign had beautiful art direction and an impressive range of partners.
Hamish and the WorldStoppers by Danny Wallace won the best campaign in the children’s category, with judges commending the “great live action trailer” and “innovative range of partners” used by Simon & Schuster’s Elisa Offord. Highly commended in the children’s category were PRH Children’s campaign for The Dinosaur that Pooped A Lot by Tom Fletcher and Dougie Poynter and Walker Books’ YA debut novel I’ll Give You The Sun, by Jandy Nelson.
Topping the Shoestring BMS Award for Marketing Campaign of the Spring season for projects costing under £5,000 was Calm by Michael Acton Smith. Published by Penguin, judges said the campaign, created by Paul Martinovic, was “beautifully art-directed”, “impressive” and “broad”. Highly commended in the category were The Road beneath My Feet by Frank Turner (Headline) and All I Know Now by Carrie Hope Fletcher (Little, Brown).
The winners were announced at HarperCollins’ new offices in London Bridge.