Penguin teams up with WeTransfer to showcase design

Penguin teams up with WeTransfer to showcase design

Covers of Penguin Books’ titles designed by street artists will be showcased on file-transfer service WeTransfer.

The book covers, designed by artists including Nathan Burton, Sickboy and 45RPM, will take over WeTransfer's full-screen backgrounds in the form of multiple still life photographs displaying a range of Penguin authors.

When people click on each of the photographs, they will be taken through to Penguin's online store for further information.

The titles in the series include Joshua Ferris’ Then We Came to the End, with a cover designed by 45RPM; Nick Cave’s And the Ass Saw the Angel, designed by ROA; Zoë Heller’s The Believers, with a cover by Sickboy; and Zadie Smith’s Embassy of Cambodia, designed by gray318.

The collaboration is part of an ongoing partnership between Penguin Books and WeTransfer “in a bid to bring together print and digital creativity”.

All the books currently showing on WeTransfer are available to buy, and the next series of covers will be premiered on WeTransfer later this summer.

Celeste Ward-Best, campaigns executive at Penguin, said: "We're delighted to partner with WeTransfer to showcase the diverse talent and creativity of our artists and authors."

Nalden, chief marketing officer and co-founder of WeTransfer, said: "Penguin is a company that we have admired for a long time. They have pioneered timeless design and innovative digital communication to ensure publishing remains relevant to a twenty-first century audience.

“The unique look and feel of the Penguin brand sits neatly within the experience we look to deliver for our users. By showcasing these specially commissioned covers we are not only delivering beautiful imagery but offering huge creative opportunities for the Penguin brand."

WeTransfer has also recently collaborated with the British Fashion Council, experience designer Nelly Ben and Where's Wally?