Penguin Random House launches new US site

Penguin Random House launches new US site

Penguin Random House in the US has launched a new consumer-facing website under a unified branding.

The site, PenguinRandomHouse.com, has been designed by an in-house team, and features links to buy books from across the combined catalogue of Penguin and Random House, from a variety of outside retailers. David I Kertzer's The Pope and Mussolini, currently being promoted on the site's homepage after its Pulitzer Prize win this week, is offered for sale as a paperback through retailers such as Amazon, Barnes & Noble, Books A Million, IndieBound and Walmart. Clicking to purchase the e-book provides links for sites including Amazon, Apple, Kobo and the Google Play Store.

The homepage provides links through to books, authors, a blog, and an "about us" section which covers corporate information such as history, management and careers.

Visitors to the site are also encouraged to sign up to newsletters, tailored by reading preferences.

A blog post written to accompany the launch emphasises the site's focus on helping readers to find books. It said: "With thousands of new books to choose from every year, it can be overwhelming trying to find a new read. We’ve made it easier than ever to surface books you’ll love through clean design, sophisticated genre pages, and suggestions based on bestsellers, your category preferences and more."

In a message to PRH employees, chief executive officer Markus Dohle said: "As publishers, our task is to bring our authors’ books to life, build communities around them, and provide unmatched reach to readers around the globe.  In this increasingly reader-oriented market landscape, our digital presence is an important part of strengthening this connection that we are building: one author, one book, and one reader at a time.  As a part of that effort, today I am proud to announce the launch of the digital face of our company and our new consumer-focused website."

In March this year, Penguin Random House UK chief executive Tom Weldon said that the company planned to launch a multi-million pound Penguin-branded consumer site in the second half of 2015. However, he reiterated that the publisher had no plans to become a retailer, saying it would be "quicker for PRH to burn the money".