Penguin, Puffin and Orion win at BMS awards

Penguin, Puffin and Orion win at BMS awards

<p>Penguin, Puffin and Orion were joint winners at the latest Book Marketing Society awards for best campaign.<br /><br />Orion won for Justin Cronin&#39;s <em>The Passage</em> while Penguin won for Kathryn Stockett&#39;s <em>The Help</em> and Puffin&#39;s <em>70th Anniversary</em> book. Judges said of Claire Brett&#39;s campaign for <em>The Passage</em> &quot;[it was a] well executed and effective trade campaign that built into a highly focused consumer campaign<br />showing really strong strategic thinking&quot;.</p><p>Jane Rose&#39;s marketing for <em>The Help</em> was a &quot;well-orchestrated campaign which achieved a real word of mouth bestseller, with great use of library reading groups and POS&quot;. Kirsten Grant&#39;s work for Puffin was &quot;brilliantly executed &ndash; a &lsquo;classy piece of work&rsquo; that ticked all the boxes as well as being highly visual and great fun&quot;.</p><p>Three marketers were highly commended: Antonia Byrne for <em>Sh*t My Dad Says</em> [Pan Macmillan], Kate Webster and Emma Williams for <em>The Good, the Bad and the Dumped</em> [Little, Brown], and Roger Bratchell, Vicky Watson and Faye Brewster for <em>Snowman</em> [Vintage].</p><p>The latest awards covered campaigns between May and August 2010.</p>