Penguin named Walpole British Brand of the Year

Penguin has been named British Brand of the Year at the annual Walpole British Excellence Awards.

Penguin beat Duchy Originals, Freeplay Energy, Green&Black's and Mulberry to the prize.

It was judged by Wally Olins of Saffron Brand Consultants and Nick Hurrell from M&C Saatchi.

Previous winners include Burberry, Jaguar Cars, Land Rover and Triumph Motorcycles.

Other winners at the Banqueting House ceremony in London, hosted by Stephen Fry, included the Financial Times, the England Cricket Team and Lord Coe.

Penguin marketing and publicity director Joanna Prior said: "Penguin is delight...

This is subscriber-only content

Not a subscriber? Get unrestricted access to all the news, charts, previews, data & analysis by subscribing from as little as £3 per week.


Why Subscribe?

Every issue of The Bookseller magazine

Unlimited access to thebookseller.com (single user)

The Bookseller e-edition app for tablet and mobile

Subscriber-only newsletters

Twice yearly Buyer's Guides worth £50

Discounts on The Bookseller Awards and Conferences

Click here to subscribe now