Penguin looks to business abroad

<p>Penguin has given extra responsibility to its worldwide chief executives to build its business in emerging markets.</p><p>In an email to staff, Penguin chief executive John Makinson said: &quot;We have to ensure that we have the right degree of management focus on those dynamic markets that will contribute a big proportion of our revenue a few years from now.&quot;</p><p>David Davidar, Penguin Canada president, will become c.e.o. of a new division named Penguin International. The division will comprise Africa, the Middle East and the Indian sub-continent. He will report to Makinson.</p><p>Penguin Australia c.e.o. Gabrielle Coyne will take additional responsibility for the Asia-Pacific region. Coyne will work with Eddy Teo in Singapore to develop a south-east Asia strategy and Jo Lusby in Beijing to build markets in Japan and South Korea. Both Teo and Lusby will report into Coyne, who will continue to report to Penguin UK c.e.o. Peter Field.</p><p>There are also changes to Field&#39;s responsibilities. His brief will extend to Europe and the former Soviet Union. David Shanks, c.e.o. of Penguin Group USA, will also be tasked with building markets in central and south America.</p><p>Makinson said the publisher would still continue to buy copyright territory by territory but that greater emphasis would be placed on acquiring global rights &quot;where possible&quot;.</p><p>However, he identified two Penguin areas he wanted to be built into global publishing businesses. Penguin Press chief Stefan McGrath is to develop a classics business which will be competitive internationally, while Adrian Zackheim, publisher of the New York business imprint Portfolio, will examine international opportunities for business publishing.</p><p>Makinson said that the international sales organisation and structure of Dorling Kindersley would remain unaffected. </p>