Penguin Live to offer 'something special'

This month sees the launch of the first standalone event in the Penguin Live programme, a new stream of live events featuring Penguin authors and designed to extend the Penguin brand.

The inaugural event will see blogger and marketing expert Seth Godin introducing his new book The Icarus Deception with a reading, Q&A, and what is described by Penguin as “a further surprise on the night”. Held at the Mermaid Theatre in London, tickets for the night on 17th January cost £50, including a copy of the book.

Although Penguin has done live events before in collaboration with groups such as Book Slam and the Windsor Festival, this will be the first standalone event with Penguin Live branding.

Penguin UK c.e.o. Tom Weldon said: “We've given a great deal of  thought to how we can amplify the Penguin brand and find new ways to engage readers. Penguin Live is our branded live event strand that aims to  take a genuinely creative approach in bringing readers and writers together. We've always put on fantastic events, but we'll be dedicating even more resource to developing Penguin Live as an engaging, imaginative strand  that offers something different.”

He added: “We want readers to see the Penguin  Live branding and know they’re in for something special.”

Penguin said there will be further standalone events in 2013 as well as more collaborations with partners, to introduce new talent as well as established authors and cover a wide range of genres, themes and formats.