Penguin Life is to publish a book on handling pressure by a coach of rugby player Jonny Wilkinson.
Joel Rickett, publisher for Penguin Life, Viking and Portfolio, acquired UK & Commonwealth rights to The Pressure Principle by Dr Dave Alred MBE from Sarah Wooldridge at IMG. The book will be published on 28th April 2016 by the new imprint, which launches in January with A Mindfulness Guide for the Frazzled by Ruby Wax.
Dave Alred is an elite performance coach who works with the world's top sports stars and teams, helping them deliver when the tension is at its most extreme. His clients have included rugby’s Jonny Wilkinson, George Ford and Johnny Sexton, golfers Luke Donald, Brad Kennedy and Padraig Harrington, the England Rugby team, the British Lions, the Springboks, AFL West Coast Eagles (Australia), the England Cricket team, and Premiership sides Manchester City, Sunderland, Watford and Newcastle. He holds a PhD in Performing under Pressure from Loughborough University.
In The Pressure Principle: Handle Stress, Harness Energy, and Perform When It Counts Alred will share his methods and show how people can apply them to their lives. Penguin said the book will be “packed” with stories and tips and show how people can harness pressure to produce their best at home, at work, and in sport or exercise.
Rickett said: “Pressure is something we all face, whether it’s hitting a deadline, delivering that speech, or interviewing for the job we really want. So I’m thrilled that Dave Alred – who Jonny Wilkinson hails as a genius – is writing a book that will help all of us cope with life’s challenges.”