Penguin to bring 'Quiet Power' to younger readers

Penguin to bring 'Quiet Power' to younger readers

Penguin is publishing a follow-up to Susan Cain's Quiet: The Power of Introverts in a World that Can't Stop Talking, which will take its message to younger readers.

Quiet Power: The Secret Strengths of Introverts will focus on the strengths and challenges of being introverted, using examples from school, family life and friendship, to "empower" children, teens and young adults. It will also include chapters for the parents and teachers of introverted children. 

Penguin's wellbeing imprint Penguin Life acquired UK & Commonwealth rights from Bill Hamilton at AM Heath, acting for Ink Well US. 

Quiet has sold 400,000 copie under the Penguin Life imprint, according to Penguin, and just under 146,000 units through BookScan for £1.1m; while Cain's TED talk, The Power of Introverts, has been seen by over 12.5m people. 

Joel Rickett, publisher at Penguin General, said: “Quiet is a genuine publishing sensation – our Viking/Penguin UK editions have sold 400,000 copies and counting. We have worked tirelessly alongside Susan to take the quiet story and message to ever more readers, and we proudly believe that Quiet Power is the perfect next step – an empowering book for people at the moment they most need it. Quiet Power will change lives.”

Cain will be in the UK in July for major broadcast and event appearances. She said: “I’m so excited to partner again with Penguin —which I have loved since childhood — to bring the Quiet message to a youthful audience. After Quiet was published, I heard a rather deafening refrain from its adult readers: ‘If only I’d known about the power of introverts when I was a child.’ This book is our response to that sentiment. We want the next generation of quiet kids to know their own strengths.”

Cain's writing on introversion and shyness has also appeared in the New York Times, the Guardian, Oprah magazine and Psychology Today. Cain has spoken at the Royal Society of Arts, Microsoft and Google, and has appeared on the BBC, CBS and NPR. She is an honours graduate of Princeton and Harvard Law School. 

Quite Power: The Secret Strengths of Introverts will be published in paperback on 2nd June, priced £12.99.