Cornerstone and Transworld to publish all paperbacks under Penguin brand

Cornerstone and Transworld to publish all paperbacks under Penguin brand

Cornerstone and Transworld are to start publishing all their paperbacks under the Penguin brand rather than their imprints in a change of strategy for the Penguin Random House divisions.

Transworld currently publishes paperbacks under its long-established Black Swan and Corgi imprints, while Cornerstone was home to the paperback-only Arrow imprint. All three emblems will now be replaced by the Penguin logo instead to "leverage" the famous brand. The divisions declined to say whether the imprints had been retired, but Arrow is no longer listed as a Cornerstone imprint on the company website...

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