Penguin General has announced an expansion of its communications team following a year of “remarkable results”, with promotions for Rose Poole, Leo Donlan, Rosie Safaty and Kayla Fuller and three new roles created on the team.
The publisher said: “In a year of unprecedented challenges, Penguin General achieved remarkable results last year for our books. Our energetic, creative and multi award-winning communications team was central to our success, delivering sales-driving campaigns over and over again. Our growth last year has enabled us to expand the team this year – in a way which will enable us to refine our innovative and agile, team-based way of working and bring intense focus to the changing retail landscape. Increasing capacity across the team will enable us to further develop specialisms, and flex resource across imprints as needed, giving us more bandwidth to focus on driving sales of the key books and authors which are fuelling our growth.”
As well as the four promotions, the imprint will also recruit for three more roles: a new campaigns manager, a communications assistant focused on PR, and a communications assistant focused on marketing.
Poole (pictured left), currently senior campaigns manager, is promoted to head of campaigns. Penguin General said: “Rose is a creative and forward-thinking marketer who has been central to the success of many of our bestselling authors including Robert Macfarlane, Dolly Alderton, Antony Beevor, Ben Macintyre and of course, Michelle and Barack Obama, for which her work has won multiple awards. Rose’s new role will allow her to continue to develop her expertise in non-fiction campaigns with two new reports to lead in this vital work.”
Donlan (below, right) is moving up from his campaigns executive role to become campaigns officer, reporting to Poole. “Leo is a skilled marketer with an aptitude for data and analytics who also brings great marketing intuition to his work on smart non-fiction titles,” Penguin General said. The publisher also praised his backlist marketing campaigns for business titles. “In this new role, Leo will plan, devise and implement digital marketing strategies for key frontlist and backlist titles across non-fiction, with a particular focus on Life, Business and Viking titles, although there will be opportunities to work on non-fiction campaigns across all our imprints.”
Additionally Safaty (below, left) is promoted to campaigns officer, reporting to Poppy North, head of communications. “Rosie has excelled in the role of communications assistant, ably assisting the team with exceptional positivity and energy,” the publisher said.
“She has also had fantastic success with her own campaigns... a crucial part of campaigns teams on books including Ghosts by Dolly Alderton, The Lost Spells by Robert Macfarlane and Jackie Morris, and most recently Open Water by Caleb Azumah Nelson. She has shown her fantastic ability to get things done, to take exceptional care with authors, and bring order to complex and unwieldy tasks.”
Previously communications assistant, Fuller (below, right) is promoted to campaigns officer, reporting to Julia Murday, associate communications director. “Kayla has excelled in her role of communications assistant, assisting both the Life and Business Team with brilliant creativity and positivity and always delivering exceptional author care,” Penguin General said.
“In this new role, Kayla will continue to work across PR and marketing for Business and Life and her remit will include producing her own communication campaigns for books such as Think Big, Are You Listening and Finding Peace, alongside joining the teams for Megan Rossi and Haemin Sunim and continuing to develop and share her social media skills and know-how.”