Penguin creates 'amplified' Follett e-book

Penguin creates 'amplified' Follett e-book

<p>Penguin USA has teamed by US cable network Starz to create an enhanced e-book of Ken Follett&#39;s novel <em>The Pillars of the Earth</em>, which pulls content from the upcoming miniseries based on the book, <a href="http://www.broadcastingcable.com/article/454982-Starz_Penguin_Collaborat... target="_blank"><em>Broadcasting &amp; Cable</em></a> reports.</p><p>The eight-hour &#39;Pillars of the Earth&#39; TV series, produced by Tandem Communications and featuring top actors including Donald Sutherland, Ian McShane and Rufus Sewell, premieres in the States on 23rd July. </p><p>Penguin&#39;s &#39;Amplified Edition&#39; for the iPad, is available today, July 20 for $12.99, and includes 34 short videos, artwork and original music from the series. A broader Pillars of the Earth app is also available for the iPad, featuring more video, including an hour of behind-the-scenes footage. <br />According to B&amp;C the concept behind the Amplified Edition is to &quot;allow Starz viewers to read the Follett novel in tandem with watching the series&quot;. </p><p>Marc DeBevoise, senior vice president of digital media, business development and strategy for Starz, told the publication: &quot;The really cool thing is we&#39;re not spoiling anything. You don&#39;t have the full app until the end of the series.&quot; </p><p>Starz approached Penguin about three months ago with the idea of doing something special for the iPad based on The Pillars of the Earth, and a small team comprised of executives from both companies collaborated to produce the final Amplified Edition, with the help of outside design firms. A version for the iPhone and iPod Touch will be available later this week. </p><p>&quot;The Amplified Edition is the next step in Penguin Group&#39;s ongoing efforts to take advantage of new technology to bring writers to readers in ways they have never experienced before,&quot; said Molly Barton, director of business development for Penguin Group USA in a statement. &quot;We are delighted to bring fans this thoughtful and exciting blend of imagery and artistry inspired by master storyteller Ken Follett.&quot;&nbsp;&nbsp;&nbsp; </p>