Penguin will launch a pop-up shop this month at Boxpark, Shoreditch, in partnership with Waterstones, to celebrate its 80th birthday.
The Penguin Shop (Unit 26 Boxpark) will run for six days, from 8th to 13th September 2015, and will feature a “treasure trove” of books. Its range will include Penguin Modern Classics, Little Black Classics and Penguin by Hand. The shop will also sell merchandise based on the original Penguin books including Jane Austen mugs, Sherlock Holmes notebooks and Virginia Woolf tote bags.
The launch of the Penguin Shop continues the year-long celebrations of Penguin’s 80th birthday, which have seen Penguin partner with Transport for London (TFL) and Virgin Media to make free book extracts, ideas and author interviews accessible to Tube commuters throughout August, as well as the publication of the Little Black Classics. Two orange Penguin Lorries will “hit the UK’s roads” this year to mark the anniversary, with one making its first ever trip this September delivering stock to the Penguin Shop.
Hannah Telfer, group director, consumer and digital development at Penguin Random House UK, said: “We’re delighted to be partnering with Waterstones to create a lively and inspiring space in Boxpark where we can celebrate Penguin’s rich heritage and the breadth of our publishing across Penguin Random House UK. This collaboration will allow visitors to discover and interact in new and exciting ways with the store is, writing and ideas that matter.”
Luke Taylor, the London regional manager of Waterstones, said: “We’re excited to help Penguin celebrate its 80th anniversary and look forward to working with them to bring to life the brilliant Penguin brand at Boxpark.”
The shop will also feature “unique experiences” and events throughout the week. Between 12pm and 1pm each day, visitors will be able to witness the evolution of a specially-commissioned graphic mural, hand-drawn live in-store by illustrator Toby Triumph.
Customers will also have the opportunity to become “part of Penguin’s history” by signing the Penguin Shop guest book, which will be stored in the Penguin archive alongside historic items such as the original files from the Lady Chatterley trial. Visitors will also receive a limited edition free gift.