Penguin and W H Smith have partnered for a new summer reading campaign, which will raise money and awareness for Breakthrough Breast Cancer.
Launched today [23rd May] and running for eight weeks, the Read Pink Make a Difference campaign involves 30 Penguin women's titles by authors including Jojo Moyes, Lesley Pearse, Marian Keyes, Sue Townsend and Catherine Alliott being promoted in 330 W H Smith High Street stores.
Both companies will give a combined 50p to Breakthrough Breast Cancer for every copy sold.
The promotion will involve a branded bay featuring a leading title offered at half price each week, with the remaining range part of a "Buy One Get One Half Price" promotion. It will also be promoted across Penguin, W H Smith and Breakthrough Breast Cancer's digital channels, with additional support from the authors involved.
Director of engagement and income generation at Breakthrough Breast Cancer, Kath Abrahams, said: "We are thrilled to be working alongside Penguin and W H Smith. This is a fantastic opportunity for these much-loved companies to join us in making a difference to the lives of the 50,000 women diagnosed with breast cancer each year in the UK.
"With their support we can work to create a world freed from breast cancer."