Penguin and Waterstone's team up for hardback classics

<p>Waterstone&#39;s is teaming up with Penguin Classics to exclusively sell a range of 10 newly designed hardback classics, including <em>Oliver Twist </em>and <em>The Odyssey.</em></p><p>This is the series&#39; second year, with 10 titles released in 2008 and also sold exclusively through the retailer. </p><p>Penguin Press&#39; senior cover designer Coralie Bickford-Smith created the covers, with each design picking up on a central item from the story. &quot;[I used the chairs for <em>Emma</em>] because <em>Emma</em> is all about the social conversations&mdash;the matchmaking and etiquette. <em>Little Women</em> is scissors, because [the story] is all about them making things and Jo cutting her hair.&quot; </p><p>The clothbound hardback titles, with matt foil and a ribbon marker, will be available exclusively at Waterstone&#39;s and from 5th October, priced &pound;12.99. Bickford-Smith will also design instore display bins. Aiming to capture the Christmas market, Penguin Press&#39; marketing director Nicola Hill said: &quot;A big portion [of buyers] will be the gift market. [They also work as] a self-purchase for people who love classics.&quot;</p><p>Penguin Classics publisher Adam Freudenheim said the original idea for doing a hardback classics series in this way was developed during discussions with Waterstone&#39;s. It followed partly from the success of the Penguin Classics hardback editions of Hans Christian Andersen&#39;s <em>The Fairy Tales</em>, published in 2004, and anthology Penguin&#39;s <em>Poems for Life </em>in 2007. Freudenheim said: &quot;The idea for this particular series came as much from [Waterstone&#39;s] as from us.&quot; </p><p>Eight of 2008&#39;s titles will become available to the whole trade next month, with plans to release 2009&#39;s titles widely in September 2010. </p>