Pedigree signs licensing deal with WWE

Pedigree signs licensing deal with WWE

Pedigree Books is set to publish World Wrestling Entertainment (WWE) titles after the two companies signed a three-year licensing agreement.

This year the publisher will release WWE Annual (£7.99), WWE Bumper Activity Annual Pack (£7.99), WWE Activity Annual (£5.99), WWE Fun Learning English 7-11 years old (£5.99) and WWE Fun Learning Maths 7-11 years old (£5.99). All books will be written in-house.

Pedigree and WWE had previously worked together on licensing properties before taking a three year-break.

“We are delighted to have renewed our relationship with WWE,” says Matthew Reynolds, publishing and sales director at Pedigree Books. “It is one the world’s top entertainment brands and has a rich history of strong sales in the publishing category. We are looking forward to building on this huge popularity through a wide range of titles.”