UK media investment firm Sandbox Partners has acquired the Family Education Network (FEN), which includes Jeff Kinney’s Poptropica, from Pearson. The financial details were not disclosed.
FEN provides educational resources for parents, teachers, and students, while Poptropica is an online children’s world for children aged 6-15. It was created by Jeff Kinney, author of the Wimpy Kid series (Penguin RandomHouse Children’s), who will stay in the role of creative director.
FEN’s properties also include Funbrain, Funbrain Jr., Infoplease, Teacher Vision, Fact Monster, and FamilyEducation, and the website Fen.com receives around 25 million visits per month.
Bhav Singh, founder and c.e.o. of Sandbox Partners, said he is passionate about digital media for children so “FEN was a clear choice”. He said: “There is massive potential in the kids’ edutainment space, especially in game-based learning, and we’re excited about growing FEN together.”
Kinney added:“It’s a big day for FEN and I’m proud to be part of this next chapter. The Sandbox team truly understands the informal learning space, what kids want, and how important it is to reach out to parents and teachers at the same time. They will support us with establishing Poptropica as a consumer storytelling brand for all media, languages, territories, and delivery devices, for generations to come.”