Pearson to relaunch Spinebreakers site

<p>Pearson is planning to overhaul the Spinebreakers social network, to better integrate it with other sites such as Facebook, <a href="http://www.independent.co.uk/news/business/news/teen-readers-to-be-spurr... target="_blank">the <em>Independent</em> reports. </a></p><p>The online book community was originally set up in 2007, &quot;after discovering that its books aimed at teenagers had little way to reach their target audience&quot;, the paper said. Between 10,000-15,000 people visit the site per month, with a total of 90,000 last year. The relaunched site is expected to go live before the end of the year.&nbsp; </p><p>Anna Rafferty, digital managing director for Pearson in the UK, told the newspaper: &quot;We want to develop peer-to-peer capabilities and have plans for a full social network. I would love to have teenagers tagging their favourite books and sharing it with their friends.&quot;</p><p>She added: &quot;We want to allow elegant integration with other sites. For example, it would be good if tagging a book on Spinebreakers would show up in your Facebook newsfeed.&quot;</p><p>The site is run by a core editorial team of 10 teenagers, supported by 100 contributors from across Britain. It features written, video and audio reviews of new releases. Recent author interviews include Andrew Rawnsley about his book The End Of The Party and Richelle Mead, author of the Vampire Academy series.&nbsp; </p><p>As well as beefing up its social networking side, the site has partnered with Island Records on an initiative called Breaking, which is designed to allow teenagers to discover new music. </p><p>Spinebreakers will also provide a panel of shadow judges for this year&#39;s Orange Prize for Fiction. </p>