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Pearson is to diversify into the higher education college business, offering students a BSc degree in business and enterprise.
The company, which already publishes higher education textbooks and resources for students as well as owning Penguin and the Financial Times newspaper, has announced it will take 40 students onto the course next month for a pilot year, followed by 100 students in 2013.
The intakes will pay £19,500 for the three-year degree, which will be “enterprise-led” and include internships with Pearson and its partner companies, according to the Financial Times. It is so far unclear whether this will include Penguin. The course has also had input from companies such as BT, Nationwide and Atos.
The company will be called Pearson College and have its headquarters in London with further offices in Manchester.
Roxanne Stockwell, managing director of Pearson College, said: “As we did more research into it . . . where we think we can add the most value is in designing and delivering for our own students.”
The move comes amid a government move to allow more private companies to enter higher education and the degrees will be validated by Royal Holloway and Bedford New College, which are part of the University of London
Pearson said its business and enterprise degree will "focus on preparing students for the world of business".