Children's author Jeremy Strong has launched a new national schools reading competition backed by a partnership between the Pearson Foundation and Booktrust, with support from the department for education.
The scheme, Read for My School, is aimed at children in years five and six and is being offered for free to all primary schools in England, with schools taking part in with a chance of winning a share of 100,000 titles provided by Pearson, Penguin and DK. Participating children will be challenged to read as many books as they can from eight different categories between 21st January and 22nd March 2013.
Read for my School will provide a library of books for each category, available free from www.readformyschool.co.uk, or children can choose any other book, as long as it fits the relevant category. The eight categories are: Historical Hits, It's a Mystery, Keep it Real, Laugh out Loud, Stars of the Screen, Thrill Seekers, Out of This World, and Wild Thing.
Children will log what they have read on the website, receiving virtual rewards and being entered for prize draws based on the number of books they have read.
Strong launched the event at the Telegraph Bath Festival of Children's Literature, and said: "What always strikes me when I talk to children that read a lot is that they do so because it's fun. I wouldn't sell many books if children were only reading because it is useful or because they'd been told to by their teacher.
"Read for My School is a brilliant initiative because it's based on the idea that the more you enjoy reading, the more you'll want to read."