Pearson creates new division focused on D2C relationship building

Pearson creates new division focused on D2C relationship building

Pearson has created a new direct-to-consumer division, hiring senior talent from Warner Bros to help lead it. 

The new division aims "to further strengthen [Pearson's] focus on building a direct relationship with consumers around the world" and will be spearheaded by two senior executives, Ishantha Lokuge and Lynne Frank, reporting to chief executive Andy Bird.

Lokuge joined Pearson from Shutterfly last year and now steps up to the role of chief global product officer and co-president, Direct-to-Consumer. 

Frank (pictured), most recently president of international marketing and worldwide planning and operations at Warner Bros Pictures, joins Pearson as chief marketing officer and co-president, Direct-to-Consumer. 

Bird, Pearson's new chief executive, said: "With the accelerating interest in digital learning across the globe, we need to meet consumers where they are. By doing this, we will be able to seize an incredible opportunity to have a direct relationship with millions of lifelong learners. 

"These additions to my executive team bring with them a wealth of experience in the direct-to-consumer landscape, exceptional business acumen and proven track records of delivery and success. Their energy, expertise and innovative thinking will help drive forward Pearson’s momentum as we enter a new era for the company."

Lokuge, who also has more than 20 years of Silicon Valley experience, said: "As the global market for online learning and digital skills continues to grow, I am excited to continue progress towards our ambitious vision of building a direct-to-consumer business. The innovative digital products we create empower people to improve their lives around the world."

Frank, who has over 25 years' experience in the media industry, having held leadership positions at Warner Bros, ESPN/Disney and Turner Broadcasting, said: "It’s an incredible time to be joining Pearson. The opportunities that digital learning present in a world going through radical change and transformation are immense. The potential for education technology to innovate and meet this moment — of a growing need and desire for new forms of content and distribution channels — could not be more relevant. Throughout my career, I have focused on engaging and serving millions of consumers across the globe and continuing to do that in this dynamic and important sphere is exciting."