Antonella Pearce has been appointed as business development manager at rights and licensing trading platform IPR License.
Pearce joins the company from the Publishers Licensing Society (PLS), where she worked as publisher relations manager.
At IPR her role will incorporate identifying new areas of business, pitching the IPR licensing platform/services to new clients, generating additional revenue streams for members and building on existing partner relations. She will also play a role in developing and expanding IPR’s range of bespoke technological solutions.
Tom Chalmers, m.d. of IPR License, said:“Antonella is a key appointment as we look to build on our recent investment and commercial deal with the Frankfurt Book Fair and other notable partnerships.
“Antonella’s vast experience and wealth of contacts within the publishing world will help elevate the IPR proposition to even greater heights and firmly establish us as a complete rights and licensing solution.”
Pearce said: “IPR License has built a strong reputation within the industry in a relatively short period of time and really has made the licensing community sit up and take note. We’re in the midst of a hugely exciting period as we look to build on some strong partnerships and backing from some of the industry’s leading names.
“I look forward to helping IPR enter new markets and expand our product offering to incorporate some unparalleled technological advances made within the fields of rights and licensing. And importantly help members generate additional revenue and break new boundaries.”