Peaks and troughs for travel market

Peaks and troughs for travel market

The market for travel books has struggled in the past year, but publishers are finding ways to rise to the challenges of a tough retail environment, changing trends and a shift to more sustainable travel.

According to DK Eyewitness publishing director Georgina Dee, the travel guide market had a “challenging” year in 2019, “not a surprise when you look at what was happening in the world politically, environmentally and socially”. This statement is echoed by other travel specialists. Jonathan Wilson, publisher and managing director of outdoor activities guidebook specialist Cicerone Press, s...

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