Tris Payne has been appointed the new director of broadcast at Peters Fraser + Dunlop literacy agency.
Payne, who joins from a role as head of nations and regions at TV and film industry body Pact, will start in his new post on 3rd August. Reporting directly to c.e.o. Caroline Michel, Payne will head up the broadcast department and develop and implement strategic plans for unscripted programme opportunities.
Caroline Michel, c.e.o. at PFD, said: “We are delighted to welcome Tris to the PFD team. Tris brings unparalleled experience in his field at a time when PFD is looking to really grow our original IP into a variety of emerging platforms. We believe the possibilities are limitless and see opportunity across the globe. This is such a new and exciting area of growth for writers, and we feel so excited to begin this new business venture with Tris.”
Payne has commissioned several broadcasts, including "Britain’s Greatest National Treasures" for ITV1. He said: “I’m delighted to be joining PFD to work with their fantastic team, along with the diverse range of writers, journalists and broadcasters they represent. The broadcast industry has seen some major challenges over the past few months, but as it moves towards a post Covid-19 recovery period there are exciting new opportunities on the horizon. By collaborating with broadcasters, SVoDs and TV production companies both in the UK and internationally, I’ll be looking to maximise the opportunities for PFD clients across all broadcast and digital platforms."