'Pay what you want' ebook from Faber

<p>Faber is to launch a &quot;pay what you like&quot; ebook six weeks ahead of the title&rsquo;s physical publication. The independent publisher claims to be the first to sell a book in this manner. The ebook, and a PDF format, of a work of non-fiction, Ben Wilson&#39;s What Price Liberty?, will launch on 27th April allowing readers to &quot;have the freedom to pay whatever price they choose for the book, or even download it for free&quot;, Faber said. The success of this experiment would determine whether the publisher considered a similar route in the future.</p><p>Silvia Novak, Faber marketing executive, said the main aim was &quot;to stimulate debate for the issues at the centre of this book, as well as generating interest for the book itself&quot;.</p><p>&quot;Essentially this is an experiment, and price is one variable that we&#39;re really interested in observing. We also think we&#39;ll learn a lot about the thirst for books in digital form,&quot; she added. &quot;We&#39;re wondering whether a reader&#39;s perspective will change from the initial rush of getting something for free - or close to - to an actual enjoyment of a piece of work, and whether that would translate into wanting to pay more for that experience.&quot;</p><p>Novak said the relatively higher cost of e-books compared to downloaded music &quot;could push our price up&quot; from the price points of &pound;1-&pound;3 experienced in similar campaigns in the music world. </p><p>The title will be available to buy on a micro-site (<a href="http://www.whatpriceliberty.co.uk" target="_blank" title="www.whatpriceliberty.co.uk">www.whatpriceliberty.co.uk</a>), which will be utilised for marketing and publicity campaigns, and feature debates on the topics that will be opened up to &quot;everyone from student organisations, to politicians, to civil rights groups&quot;.</p><p>Novak said she was not concerned about the potential for cannabalising sales, claiming interest generated from the initiative would be &quot;wholly positive in its impact on sales of physical copies, adding sales rather than replacing them&quot;. </p><p>She added: &quot;Releasing the ebook six weeks in advance of the physical book will hopefully mean that interest will be heightened when the book hits the shelves.&quot;</p><p>Proofs of the book will also be distributed widely &quot;in public places&quot; when the website is launched. A trade paperback will be published on 2nd June, and will be priced at &pound;14.99.</p>