Parragon to distribute Disney books in Scandinavia

Parragon to distribute Disney books in Scandinavia

Parragon is to distribute its portfolio of Disney products, including its Frozen titles, in Denmark, Norway and Sweden.
 
“Disney’s portfolio of character brands has never been so strong, particularly in light of recent successes such as Disney Frozen,” said Marion Martin, European sales director. “We are delighted to be expanding our Disney publishing programme in cooperation with our long-term local partners to bring these best-loved brands to Disney fans across Scandinavia.”
 
The company will start distributing gift books, story books, and activity book and toy sets from spring 2015 via Spektrum forlag in Norway, Tukan förlag in Sweden, and Karrussel forlag Cargo Int. APS in Denmark.