Parents' parties from BCA

<p>Book club group BCA is to launch a new direct children's bookselling business, centred on Tupperware-style parties for parents.</p><p>Mini IQ will be aimed at parents who need advice on which books to buy for young children. Teams of sales associates will sell children's books and toys at local groups.</p><p>Christian Friege, c.e.o. of BCA, called on publishing partners to join the venture which would become a "formidable" part of the business, he said.</p><p>More than 25 publishers, including Walker, BBC Books, Child's Play and Innovative Kids, have signed up to the scheme. About 100 t...

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