How to make money from author events and what schools want in educational resources are the subjects of the next two panels to be announced for FutureBook Live, The Bookseller's annual publishing conference, which takes place on 25th November. Speakers at these sessions include Jonathan Seaton, c.e.o. of educational publishing house Twinkl; Priya Lakhani OBE, c.e.o. of CenturyTech; Jonathan Phillips, head of Penguin Connect; and Alex Fane, founder of Fane Productions.
"Event horizon: finding the money in live events" will discuss how to get the most from live, including bookshop tours, signings and bespoke evenings. Panellists include a Waterstones events manager, an independent publisher and bookseller, a freelance publicist and programmer, the founder of an event production company, and the head of PRH's new B2B events business.
Hosted by freelance marketeer Miriam Robinson, the speakers will look for the sweet-spot between attendance and sales. Robinson said: "We'll discuss what makes for an engaging event in today's crowded landscape, what if anything contributes to book purchases, and how - via ticket sales, corporate connections and savvy social media to name a few - we can extend the revenue potential for our events." Aside from Phillips and Fane, other speakers include Rosie Beaumont-Thomas, events manager at Waterstones; Angela Robertson, founder of Goodthinking PR; and Aimée Felone, co-founder of publisher Knights Of and bookshop Round Table Books.
A second panel in the learning stream, "What schools want: new approaches in the classroom," will highlight the work of players from outside the traditional publishing landscape whose initiatives are finding real traction in education. Aside from Seaton and Lakhani, other speakers include Dr Becky Sage, c.e.o. of Interactive Scientific, devoted to changing the experience of science education and research; and Caroline Bayley, a former schoolteacher and now head of Pinemarten Education, who will chair the discussion.
There is now less than four weeks to go before Europe's largest publishing conference, with keynotes from James Daunt, m.d. of Waterstones and chief executive of Barnes & Noble; Katie Espiner, m.d. of Orion; cultural strategist Akua Agyemfra, ownerof bea.London; Paul Abbassi, founder and chief executive of Bookstat; and AI thinker Chris Duffey senior strategic development manager at Adobe. Other speakers on the day include Dave Buonaguidi co-founder of St. Luke’s, Karmarama & Unltd-Inc; Gaby Wood, literary director, the Booker Prize Foundation; and Baroness Gail Rebuck, chair of Penguin Random House.
To book tickets, or view the programme visit: thebookseller.com/futurebook.