Pan Mac restructures sales, marketing, publicity

Pan Mac restructures sales, marketing, publicity

Pan Macmillan has restructured its sales, marketing and publicity teams, creating a single marketing and communications department and consolidating its sales team into one division. One redundancy is likely to result from the changes.

The marketing and communications structure sees digital and communications director Sara Lloyd set up three distinct communications teams each incorporating marketing and publicity functions; fiction, led by Emma Bravo; non-fiction, led by Dusty Miller; and Children's, led by Katharine Smales. Group publicity director, literary and brands, Camilla Elworthy will continue to work across fiction and non-fiction campaigns.

Meanwhile, three senior digital specialists will work alongside marketing and publicity, with Sandra Taylor promoted to the post of online publicity director, focusing on building the publisher's direct-to-consumer marketing and community development. Lee Dibble remains marketing and communities director, with James Luscombe in the role of head of web development. Rosanna Boscawen has been promoted to content and communities editor, and will create content and strategies for Pan Macmillan's websites, email and owned social media platforms. New roles will be recruited to build the team.

Within the fiction publicity team, Bravo will head the team as communications director, fiction and partnerships, working across Pan, Macmillan, Picador, Mantle and Bello. Katie James will be publicity director, commercial fiction and brands, and will report to Bravo. Sophie Portas will become fiction publicity manager and focus on Tor and Pan Macmillan's SFF publishing. Marketing specialists Jodie Mullish and Rob Cox will join this team to work across crime, literary, science fiction and fantasy, and women's fiction.

In non-fiction, Dusty Miller becomes communications director, non-fiction and events, with her team to focus on "events and the development of third-party partnerships to build audiences, customer loyalty and brand longevity". Publicity director Philippa McEwan will become publicity and events director and will take responsibility for "serious" non-fiction and support Miller in events development, as well as continuing to work with her long-standing fiction authors. Philippa Hardy is promoted to publicity executive and Fergus Edmondson becomes marketing executive.

In Children's, Smales becomes communications director for Macmillan Children's Books, and will add consumer research to her remit. The Children's team already incorporates marketing and publicity.

Meanwhile, in sales, UK sales director Anna Bond will be consolidating the sales team into one division, with key account and sales managers given responsibility for selling the entire Pan Macmillan list, including Macmillan Children's Books, to their customers. Each new sales director position will have federal responsibility for one of Pan Macmillan's key publishing divisions. 

Elise Burns is promoted to sales director for the non-fiction division, with recruitment currently underway for the sales directors for Macmillan Children's Books and Fiction/Picador. Lucy Hine is promoted to sales and marketing manager to run the in-house support for the sales teams. Pan Macmillan will also be making further appointments in the sales team in the coming weeks, and it is understood one redundancy is likely within the team.

Bond said: "Our focus on account specialism, and each retailer therefore having one point of contact for all of Pan Macmillan's titles, will make our relationship with our retail partners simpler and allow account managers to focus on providing their accounts with all of the titles that they need to create innovative promotions."

Lloyd said: "By bringing marketing and publicity into a single department and increasing our digital marketing resource and investment, we'll be able to make the most of our extremely talented team in a fast-moving digital world as we address the huge shifts in reader and author engagement."