Pan Macmillan has teamed up with The Pool and digital book club The Pigeonhole to offer readers of Kate Morton’s sixth novel a shared reading experience, culminating in a live event.
The first five chapters of The Clockmaker’s Daughter will be hosted on The Pool’s Bedtime Bookclub from 3rd September. For those who wish to continue reading, they can then enter a prize draw to take part in The Pigeonhole’s full serialisation and win an invitation to a launch event for the book.
Three hundred readers will be chosen to take part in the serialisation, which will begin on the 11th September, and 50 of these will then get to meet the author in person at the launch event, taking place at Leighton House on publication day (20th September).
Each instalment of the serialisation will come complete with multimedia extras, detailing Morton's research to enhance the reading experience. Morton will also be interacting directly with her readers in answering a selection of comments and questions. At the launch event, meanwhile, Morton will give a live reading and be interviewed by Sam Baker from The Pool.
Pan Macmillan has previously collaborated with The Pigeonhole on the FutureBook Award-winning pre-launch for Ken Follett’s A Column of Fire in 2017. However, this project is the first to see Pan Macmillan, The Pool and The Pigeonhole all work together on the launch of a new title.
Pan Macmillan’s head of fiction marketing Sarah Arratoon said: "It's great to be teaming up with both The Pigeonhole and The Pool to develop our digital partnership further with one of our biggest brand authors, Kate Morton. I'm excited to see The Pool's readers experience Kate's beautiful writing in such a new and exciting way. We're also delighted to share the chance for readers to attend a really atmospheric and special event to launch the book."
The founder of The Pigeonhole, Jacob Cockcroft, added: "We are so excited by this project. Not only will our community get exclusive access to The Clockmaker's Daughter, they will also get to meet Kate at an intimate event just for them. Working with partners like Pan Macmillan and The Pool, moving to a digital serialisation and ending with an author event is such a great example of the digital-physical crossover that Pigeonhole can offer. We are delighted that this is our first project of its kind, and that it’s with such a brilliant author."