Pan Mac launches Kiss Me First app

Pan Mac launches Kiss Me First app

Pan Macmillan has launched an interactive book trailer app in the run-up to the publication of debut literary thriller, Kiss Me First by Lottie Moggach.

The free app pulls in user's information from their Facebook profile, including data from their newsfeed, location updates and friends list. It then plays a trailer tailored to the user's individual Facebook identity, showing messages being typed and conversations happening online as though with the viewer. The app was developed with creative digital agency, FIT Digital.

The novel is centered around a young woman who adopts someone else's online identity, with their permission, posing as them in the digital world.

After the trailer, viewers are then given the option to share it on Facebook or Twitter, and to read an extract from the book, and visit the website for the book to enter a competition to win one of 300 copies of the book.

Kiss Me First is being published by Picador on 4th July.