HarperCollins Children's Books has produced a new app for classic picturebook Paddington, with e-books to come in early 2012 for all the Paddington Bear titles, written by 85-year-old Michael Bond.
The Paddington bear app, adapted by HCB and Bold Creative and available now on the Apple App store at £3.99, allows parents to record several video readings of the story so that a child can choose his or her storyteller for the evening each time they view it.
The R W Alley illustrations have been combined with animation, and Paddington fans can also take frame photos of themselves with the Paddington character to send to family and friends.
HCB said the digital adaptation had been done "carefully" to ensure the rhythm of the story is not interrupted with the interactivity. Digital publishing manager Tom Conway said: "This is not just an electronic version of the book—it's a new way of telling, and sharing, a much-loved story."