PA 'strengthens platform' with new branding

PA 'strengthens platform' with new branding

The Publishers Association has unveiled a brand and website redesign, including a new logo, icon and colour scheme that have been chosen "to reflect the creativity and dynamism of the publishing industry".

Stephen Lotinga, c.e.o. of the Publishers Association, said its "fresh new look" was "timely", ahead of its 125th anniversary as an organisation, and to strengthen its platform for communications in what is a "challenging time" for the trade.

"We have worked closely with members to understand what they want from the new brand," he said. "Together the new brand and website give us a strengthened platform for our communications, which in this challenging time is paramount, and better representation of the industry we exist to champion."

The PA has established a page on its website specifically in relation to coronavirus and is issuing regular member briefings. It is also collating business intelligence from publishers which will inform the organisation's interactions with Government. 

Lotinga has said the escalation of the coronavirus situation has been causing "a range of very significant challenges across publishing businesses." and it is "doing everything we can to support the industry at this extraordinarily difficult time".

The launch stage of the PA's new website will be followed by further content and features, including an enhanced members’ area. 

Ruth Howells, deputy director of external affairs at the Publishers Association, said of the redesign: "We’re very proud to roll out our new brand today. We have reimagined how we present ourselves visually as an organisation–including a new logo, icon, pattern, colours, fonts and a brand-new website.

"The icon can be interpreted in different ways. It represents different publishing formats—physical, digital and audio. It represents our membership—publishing companies of different sizes and specialisms. It represents the heart of who we are as an organisation—a collective and a combined industry voice."