PA launches toolkit to boost export sales

PA launches toolkit to boost export sales

The Publishers Association (PA), in partnership with the Department for International Trade (DIT), has launched a digital toolkit to help publishers grow their export sales.

The website hosts research, insights and practical advice, including a detailed guide to rights management. Designed for newcomers to the market and companies wishing to develop their existing strategy, the toolkit contains more than 70 profiles of publishing markets as well as deep dives into key regions, such as Australia, New Zealand and China.

PA deputy c.e.o. Emma House said: “As the number one exporter of books in the world, the UK publishing industry is undoubtedly export-led. Total publishing export income grew 8% to £3.4bn in 2017, accounting for 60% of total revenue. We are delighted to be working with DIT to equip publishers with the tools they need to maximise their exporting potential.”

The toolkit, aimed primarily at SME publishers, also offers personalised updates based on keywords and key regions and a calendar of forthcoming book fairs and events.

The toolkit was showcased at The London Book Fair this afternoon with a launch event coinciding with the presentation of the new British Book Award for Export.