The Publishers Association's director for publisher relations Emma House [centre right] met with Guo Guang, president of China Youth Press International [centre], at the launch of London China Book Festival at Hatchards Piccadilly this week.
The festival, which is being held in celebration of the President of China's visit to the UK, is part of the on-going Chinese Year of Cultural Exchange which aims to enhance mutual understanding between the UK and China.
The launch, hosted by Guo Guang, included speeches from Gavin Pilgrim, manager of Hatchards; Richard Charkin, executive director of Bloomsbury and president of the International Publishers Association; Guo Weimin, vice minister of State Council Information office; and Richard Mollet, c.e.o. of the Publishers Association. The speeches highlighted the "unique relationship" between China and the UK, and the importance of "building closer ties that extend beyond just the economic and trade benefits and beginning to usher in a new and deeper understanding of the cultural differences and the similarities."
Running until the end of October, the festival is supported by the Chinese Embassy and British cultural and book trade organisations, including London’s oldest bookshop, Hatchards.
A number of bookstores and cultural destinations across London - including Waterstones Piccadilly, Harrods Knightsbridge and Daunt Books Chelsea - are participating in the festival by displaying and selling books from a list of China’s 100 Top English Titles from the country’s leading publishers.
These books cover themes including Chinese culture, literature, social science, architecture and travel. Among the books included are The Governance of China (CIPG) by Xi Jinping, President of China; Beautiful China (Hongqui Press); and Fashion in China (CYPI).
Guo Guang said: "We are honoured to be involved with this exciting new initiative and sincerely hope Londoners will enjoy our vivid and vigorous portrayal of China through both word and image."
China was welcomed as a full member of the International Publishers Association last Thursday at Frankfurt Book Fair last week.